The pragmatic act of fishing for personal details: From choice to performance  

Oleh:

Tseng, Ming-Yu

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Journal of Pragmatics: An Interdiciplinary Journal of Language Studies vol. 42 no. 7 (Jul. 2010), page 1982–1996.
Topik: Pragmatic act Fishing Blended act Scam discourse Performance Choice
Fulltext: Tseng_M.Y.pdf (625.58KB)

Isi artikel

BasedonMey’s (2001) concept of the pragmatic act, this paper addresses the act of fishing for personal information as exemplified in email scams and investigates how the pragmatic act of fishing is performed. The two central concepts involved are choice and performance. A pragmatic act is an act characterized by a deliberate choice of various kinds of action, including speech acts, psychological/affective acts, and choice of textual elements used in discourse in order to bring about a desired response. The choices made lead to the performance of the pragmatic act. This study argues that the pragmatic act of fishing is like a performative chain consisting of a series of discourse acts which aremutually reinforced and reinforcing. This chain consists of various types of performance—persuading the reader to click a subject line and read the message in the first place, performing an act of identity, performing directive acts, and performing a deliberate ‘‘act of authenticity’’. This paper will also consider how the choice of certain textual elements may help to ensure the successful performance of a pragmatic act. Three interrelated textual elements are given particularly close attention: blended act in a sentence, metapragmatic repetition, and implicit indexing. The study will then suggest a cognitive-pragmatic interpretation of the act of fishing. The conceptual metaphor SCAMMING IS FISHING/ANGLING is used to illustrate the considerations that determine the choice of means and the performance of scam discourse.

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