Assuming identities: The workings of intertextual metaphors in a corpus of dating ads  

Oleh:

Marley, Carol

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Journal of Pragmatics: An Interdiciplinary Journal of Language Studies vol. 40 no. 3 (Mar. 2008), page 559-576.
Topik: Identity; Metaphor; Intertextuality; Co-text; Uptake; Felicity
Fulltext: Marley_Carol.pdf (179.81KB)

Isi artikel

In this article I propose an augmented pragmatic framework for interpreting metaphors of identity, built upon Grice’s co-operative principle and incorporating Levinson’s concept of uptake and Austin’s notion of felicity. The framework is applied to a selection of intertextual identity metaphors drawn from The Guardian’s dating ad column, ‘Soulmates’. First I provide a detailed exposition of the textual and discursive workings of a small selection of typical fictional metaphors in these dating ads, to show how co-textual selections steer interpretation and contribute to a metaphor’s success, or felicity. Then discussion turns to consideration of how these textual and discursive processes might be mapped onto the proposed pragmatic framework of recognition, uptake and felicity.

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