A Theory of Heuristic and Systemic Information Processing  

Oleh:

Chaiken, Shelly ; Ledgerwood, Alison

Jenis: Article from Books - Reference
Dalam koleksi: Handbook of Theories of Social Psychology, page 246-266.
Topik: The Multiple-Motive Heuristic-Systematic Model; Personal History of The Theory: An Author by Literature Interaction; Intellectual History of The Theory; The Concurrent Processing Assumption; Multiple Motives

Ketersediaan

Perpustakaan PKPM Nomor Panggil: 301.150.1 SAG 3 Non-tandon: tidak ada Tandon: 1

Lihat Detail Induk

Isi artikel

The heuristic-systematic model proposes two distinct modes of thinking abotu information. Systematic processing involves attempts to thoroughly understand any available information through careful attention, deep thinking, and intensive reasoning, whereas heuristic processing involves focusing on salient and easily comprehended cues that activate well-learned judgemental shortcuts. Heuristic processing is a more efficient and relatively automativ mode of processing but more often than not confers less judgemental confidence. Systematic processing confers more confidence but is relatively effortful and time-consuming. Thus, individuals tend to engage in heuristic processing unless they are both motivated and able to think carefully about information, in which case the two modes of processing can have additive, attenuating, or interactive effects. Furthermore, both modes of processing can be relatively open-minded, driven by accuracy concerns, or relatively biasedm driven by defense or impression concerns. This chapter situates the heuristic-systematic model within its intellectual and personal history, and highlights key empirical findings that support the model's central tenets.

Opini Anda

Klik untuk menuliskan opini Anda tentang koleksi ini!

Kembali