Detail Indomie noodles in Africa : lessons on digital and cultural branding Bibliografi Author: Uzo, Uchenna ; Nzegwu, Louis Topik: Instant noodles; Indomie; Digital branding; Cultural branding; Marketing strategy; International marketing; Consumer behavior; Africa; Brand expansion; Cultural adaptation Bahasa: (EN )    ISBN: ISSN : 202450621     Penerbit: Emerald Publishing     Tempat Terbit: New York    Tahun Terbit: 2018     Jenis: Article - diterbitkan di jurnal ilmiah internasional Fulltext: Indomie noodles in Africa.pdf (222.63KB; 1 download) Kajian editorial Article from : Emerald Emerging Markets Case Studies, Vol. 8, No. 1 2018, pp. 1-18 Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Lihat Sejarah Pengadaan  Konversi Metadata   Kembali

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