The Effect of Within - Industry Diversification on Firm Performance : Synergy Creation, Multi - Market Contact and Market Structuration  

Oleh:

Li, Stan Xiao ; Greenwood, Royston

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Strategic Management Journal vol. 25 no. 12 (Dec. 2004), page 1131-1154.
Topik: market; intra - industry diversification; multi - market competition; mutual forbearance; familiarity of rivals; market structuration; firm performance

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: SS30.17 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

This paper examines the effect of diversificatio upon intra - industry performance. We propose that intra - industry diversification promises three sets of benefits, which, separately and in combination, provide firms with a competitive advantage : synergies arising from economies of scope, premiums from mutual forbearance enabled by multi - market competition, and efficiencies derived from market structuration. The additive and integrative effects of the first two have not been explored. The benefits of market structuration remain untheorized and thus untested. The test of our theoretical model in the canadian general insurance industry indicates that mutual forbearance provides advantage under specified conditions, that market structuration also provides advantages, but the diversification per se does not.

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