Detail Consumer perceptions of price, quality, and value : a means-end model and synthesis of evidence Bibliografi Author: Zeithaml, Valarie A. Topik: Consumer perception; Price perception; Perceived quality; Perceived value; Means-end model; Customer value; Marketing theory; Consumer behavior; Value assessment; Price-quality relationship Bahasa: (EN )     Penerbit: SAGE Publications     Tempat Terbit: London    Tahun Terbit: 1988     Jenis: Article - diterbitkan di jurnal ilmiah internasional Fulltext: Consumer perceptions of price, quality, and value.pdf (2.51MB; 0 download) Abstract Evidence from past research and insights from an exploratory investigation are combined in a conceptual model that defines and relates price, perceived quality, and perceived value. Propositions about the concepts and their relationships are presented, then supported with evidence from the literature. Discussion centers on directions for research and implications for managing price, quality, and value. Kajian editorial Article from : Journal of Marketing, Vol. 52, No. 3 (Jul., 1988), pp. 2-22 Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Lihat Sejarah Pengadaan  Konversi Metadata   Kembali

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