| Peer pressure refers to social influences originating from individuals within a peer group that encourage a person to engage in or avoid certain behaviors in order to remain aligned with group norms and practices. This study aims to describe the tendency of electronic cigarette use among female university students and to identify the role of peer pressure in encouraging such behavior. Peer pressure was measured based on five dimensions: peer involvement, school involvement, family involvement, conformity to peer norms, and misconduct. This study employed a quantitative approach with a descriptive research design. The research subjects consisted of 64 female university students. The research instrument comprised 25 statements that were confirmed to be valid, with a reliability coefficient of 0.962. The results indicated that the majority of respondents (56%) were categorized at a moderate level. This finding suggests that electronic cigarette use among female university students is situational in nature and functions as part of social interaction. The findings further demonstrate that the social environment, particularly peers, plays a significant role in shaping the tendency toward electronic cigarette use. Therefore, there is a need to enhance awareness and self-control among female university students regarding the influence of social relationships, as well as to strengthen the role of peers in providing healthy social support by not normalizing electronic cigarette use and by promoting healthy lifestyles through constructive interactions. |