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BukuDescriptive norms, personal values, organizational pro-environmental support : providing intrinsic or extrinsic attributions to increase pro-environmental behaviors
Bibliografi
Author: Straus, Eva ; Unsworth, Kerrie L. ; Korunka, Christian
Topik: Pro-environmental behavior; Descriptive norms; Goal framing; Intrinsic/ extrinsic values; Self-concordance; Organizational pro environmental support
Bahasa: (EN )    
Penerbit: SAGE Publications     Tempat Terbit: London    Tahun Terbit: 2025    
Jenis: Article - diterbitkan di jurnal ilmiah internasional
Fulltext: Descriptive norms, personal values.pdf (396.96KB; 0 download)
Abstract
In response to the climate crisis, organizations are encouraging employees to adopt pro-environmental behavior (PEB). While descriptive norm interventions (e.g., many people engaging in PEBs) are generally positive, mixed findings suggest an alternative approach may maximize effects. Using self-concordance theory, we hypothesize that the attribution of normative behavior (intrinsic/extrinsic) interacts with personal values to motivate behavior, especially for those with extrinsic values. In a time-lagged experiment with 1,712 participants, we tested descriptive norms with either intrinsic or extrinsic attributions, a norm-only condition, or no norm. Surprisingly, self-concordant attributions did not increase PEB, and extrinsic attributions led to a greater increase than intrinsic or norm-only conditions. Organizational pro-environmental support correlated independently with PEB but the moderation effect was non-significant. These counterintuitive findings suggest further exploration and implications for future research.
Kajian editorial
Article from journal : Environment and Behavior, Volume 56, Issue 9-10
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