Competencies Needed in Oral Communication in English among Thai Undergraduate Public Relations Students: A Substantial Gap between Expectations and Reality  

Oleh:

Pattanapichet, Fasawang

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: RELC Journal (sebagian Full Text) vol. 42 no. 2 (2011), page 187-202.
Topik: competencies; oral communication in English; English for Specific Purposes (ESP); Thai undergraduate public relations students
Fulltext: Pattanapichet_Fasawang.pdf (242.23KB)

Isi artikel

This article investigates the competencies needed for oral communication in English among Thai undergraduate public relations students for handling public relations job interviews and performing entry-level public relations work. To identify these competencies, the study identified and involved all of the stakeholders in the data reliability assessment process. The DACUM process, a research-based methodology of developing a curriculum, was modified through interviews with experts in the field to compile and validate the list of the competencies needed. As a result, the validated list consists of four competencies needed for public relations job interviews and eight competencies needed for entry-level public relations work. For triangulation purposes, a questionnaire survey on 222 public relations students and semi-structured interviews with a focus group were conducted to explore the students’ perspectives. The article discusses a huge gap between expectations and the real-world situation and provides suggestions to help bridge this gap.

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