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BukuLINGUISTIC LANDSCAPE AND MULTILINGUALISM: A CASE STUDY OF A PRIVATE UNIVERSITY
Bibliografi
Author: 'Ngamelubun, Carla Stevia ; Da Silva, Anna Marietta (Advisor)
Topik: English; multilingualism; linguistic landscape.
Bahasa: (EN )    
Penerbit: Applied English Linguistics Program Faculty of Education and Language Atma Jaya Catholic University of Indonesia     Tempat Terbit: Jakarta    Tahun Terbit: 2025    
Jenis: Theses - Master Thesis
Fulltext:
Abstract
English, widely considered a global language, plays a significant role in contemporary public spaces, including university campuses. This study investigates the characteristics of multilingual signs, specifically those incorporating English, at Atma Jaya Catholic University. Drawing upon the frameworks of Gorter and Cenoz (2015) and Troyer (2023), this qualitative study utilizes photographic records to analyze the observed signage. The study addresses two key research questions: (1) What are the characteristics of multilingual signs at Atma Jaya Catholic University of Indonesia? (2) What functional categories of multilingual signs can be identified at Atma Jaya Catholic University of Indonesia? The findings reveal that English and Indonesian are predominantly displayed in two forms: direct translations and language mixing/blending. These linguistic strategies complement each other to effectively convey information to diverse audiences. Furthermore, the study demonstrates that the majority of signs serve interactive and educational functions within the campus environment. This research contributes to a nuanced understanding of multilingualism within the context of the linguistic landscape, emphasizing the importance of recognizing English as one language among many within a multilingual repertoire, while also acknowledging the broader concept of multilingualism that values and utilizes all languages equally.
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