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Detail
ArtikelInside Mars  
Oleh: Kaplan, David
Jenis: Article from Bulletin/Magazine
Dalam koleksi: Fortune vol. 167 no. 02 (Feb. 2013), page 26-34.
Topik: Private Company; Mars Incorporated; Company Headquarters; Food Company; Multinational Companies
Ketersediaan
  • Perpustakaan Pusat (Semanggi)
    • Nomor Panggil: FF16
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    • Tandon: tidak ada
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Isi artikelFrom free candy to pet-friendly perks, working at America's third-largest private company is a toothsome gig. An exclusive look at the secretive empire of Mars Incorporated. Welcome to the astonishingly modest world headquarters of Mars, the third-largest private company in the U.S. (behind Cargill and Koch Industries). With about $33 billion in global revenue last year -- we talked it out of them -- Mars would be in the top 100 of the Fortune 500, ahead of McDonald's (MCD), Starbucks (SBUX), and General Mills (GIS). It employs 72,000 people, more than a third of them in America. (Only about 80 work in the McLean, Va., headquarters; it's so small that when the chairman of Nestlé once paid a visit, he thought he was in the wrong location.) Its diversified galaxy of brands for man and beast are iconic -- from chocolate favorites like M&M's and Snickers to Wrigley's Juicy Fruit and Lifesavers to pet-care products like Pedigree and Whiskas, as well as Uncle Ben's Converted Rice. The company says it does 200 million consumer transactions a day. But despite that reach across civilization and into customer pockets, Mars is among the most secretive, insular, and little understood multinational companies around.
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