Smarter Information, Smarter Consumers  

Oleh:

Tucker, Will ; Thaler, Richard H.

Jenis: Article from Bulletin/Magazine - ilmiah internasional
Dalam koleksi: Harvard Business Review bisa di lihat di link (http://web.b.ebscohost.com/ehost/command/detail?sid=f227f0b4-7315-44a4-a7f7-a7cd8cbad80b%40sessionmgr114&vid=12&hid=105&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=bth&jid=HBR) vol. 91 no. 1 (2013), page 44-54.
Topik: Citizens and Consumers; Wealthy Countries; Improve Disclosure

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: HH10.46 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

Disclosures far wordier and more complex than our soy-cheese warning are an everyday part of life for citizens and consumers in the world’s wealthier countries—especially in the fine-print-strangled United States. We are constantly confronted with information that is highly important but extremely hard to navigate or understand. Repeated attempts to improve disclosure, including efforts to translate complex contracts into “plain English,” have met with only modest success. This is not a reflection of the talent or effort of those trying to implement such changes. Rather, it indicates the fundamental difficulty of explaining anything complex in simple terms. Most people find it difficult to write instructions explaining how to tie a pair of shoelaces. Try it yourself and see.

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