Detail Redefining fit: examining CSR company issue fit in stigmatized industries Bibliografi Author: Lucinda, Austin ; Gaither, Barbara Miller Topik: Corporate social responsibility; CSR fit; Stigmatized industry; Skepticism; Attitude; Supportive intentions Bahasa: (EN )    Edisi: Vol. 26, Iss. 1,     Penerbit: Macmillan Publishers Ltd.     Tahun Terbit: 2018     Jenis: Article - diterbitkan di jurnal ilmiah internasional Fulltext: Redefining fit examining CSR company-issue fit in stigmatized industries.pdf (442.13KB; 4 download) Abstract This study explores the impact of the ‘‘fit’’ of corporate social responsibility (CSR) initiatives in industries stigmatized by society, or industries whose products or production processes have a negative societal impact. While extant research suggests that CSR initiatives that are highly congruent with a company’s products or services tend to generate more favorable public outcomes, this study tested hypotheses suggesting ?t would likely function differently within stigmatized industries. In these instances, although the company and CSR issue are logically connected, the association is a negative one, as the company or its products have a negative impact on society that it is attempting to address (or appear to address) through a CSR initiative. An experiment involving a ?ctitious cola company and its promotion of anti-obesity versus literacy CSR activities was used to examine the effect of ?t with negative contribution on skepticism, attitudes toward the company and the CSR initiative, and participants’ stated supportive intentions toward the company. In partial support of the hypotheses, ?ndings revealed that, for the high?t negative contribution CSR initiative (anti-obesity), skepticism was heightened while both attitudes toward the company and supportive intentions toward the company’s products were negatively impacted, in comparison with the low-?t CSR initiative (literacy). While attitudes about the social initiatives of anti-obesity versus literacy were not signi?cantly different, ?ndings also suggest participants felt obesity was a more important cause for the cola company to undertake. The practical and ethical implications for CSR are discussed. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Lihat Sejarah Pengadaan  Konversi Metadata   Kembali

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