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Impact of electronic word of mouth on purchase intention : mediating role of brand image and brand trust of tourist destinations and hospitality establishments in Egypt
Bibliografi
Author:
Ezzat, Mohammed
;
Salam, Muhammad Abd El Monem Ebraheem Abd El
Topik:
E-WOM
;
Purchase Intention
;
Brand Image
;
Brand Trust
;
Mediating role
;
Egypt
Bahasa:
(EN )
Penerbit:
Minia University
Tahun Terbit:
2022
Jenis:
Article - diterbitkan di jurnal ilmiah internasional
Fulltext:
Impact of Electronic Word of Mouth.pdf
(441.75KB;
0 download
)
Kajian editorial
Article from : Minia Journal of Tourism and Hospitality Research Vol. (14), No. (3), December, 2022
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