Detail Speaking up on black lives matter : a comparative study of consumer reactions toward brand and influencer-generated corporate social responsibility messages Bibliografi Author: Yang, Jeongwon ; Chuenterawong, Ploypin ; Pugdeethosapol, Krittaphat Topik: Black lives matter; Consumer reactions; Corporate social responsibility; Social media reactions; Influencer marketing Bahasa: (EN )     Penerbit: Routledge Taylor & Francis Group     Tempat Terbit: New York    Tahun Terbit: 2021     Jenis: Article - diterbitkan di jurnal ilmiah internasional Fulltext: Speaking Up on Black Lives Matter.pdf (2.12MB; 0 download) Kajian editorial Article from : Journal of advertising, 2021, VOL. 50, NO. 5, 565–583 Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Lihat Sejarah Pengadaan  Konversi Metadata   Kembali

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