Detail Green advertising : examining the effects of appeal arrangement on young Indonesian consumers’ green attitudes and buying intention Bibliografi Author: Suci, Afred ; Wang, Hui-Chih ; Doong, Her-Sen Topik: Green advertising; Message appeal framing; Appeal order; Appeal repetition; Green attitudes; Green buying intention Bahasa: (EN )     Penerbit: Routledge Taylor & Francis Group     Tempat Terbit: New York    Tahun Terbit: 2022     Jenis: Article - diterbitkan di jurnal ilmiah internasional Fulltext: Green advertising examining the effects of appeal arrangement.pdf (2.42MB; 1 download) Kajian editorial Article from : Asian Journal of Communication, 2022, Vol. 32, No. 4, pp 346–370 Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Lihat Sejarah Pengadaan  Konversi Metadata   Kembali

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