Detail Social media influencers helping the world? uncovering their advantages and tipping factors in cause-related marketing Bibliografi Author: Lou, Chen ; Zhou, Xuan ; Xu, Qinyue Topik: cause-related marketing; influencers; credibility; parasocial relation; congruence Bahasa: (EN )     Penerbit: Routledge Taylor & Francis Group     Tempat Terbit: New York    Tahun Terbit: 2024     Jenis: Article - diterbitkan di jurnal ilmiah internasional Fulltext: Social media in?uencers helping the world.pdf (2.06MB; 0 download) Kajian editorial Article from : International Journal of Advertising, 2024, vol. 43, no. 8, 1315–1341 Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Lihat Sejarah Pengadaan  Konversi Metadata   Kembali

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