Wall Street Doesn't Understand Innovation  

Oleh:

Malloy, Christopher

Jenis: Article from Bulletin/Magazine - ilmiah internasional
Dalam koleksi: Harvard Business Review bisa di lihat di link (http://web.b.ebscohost.com/ehost/command/detail?sid=f227f0b4-7315-44a4-a7f7-a7cd8cbad80b%40sessionmgr114&vid=12&hid=105&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=bth&jid=HBR) vol. 90 no. 12 (Dec. 2012), page 28-29.
Topik: Business Strategy; Company's Success; Innovation; Investors

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Perpustakaan Pusat (Semanggi) Nomor Panggil: HH10.46 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Even though a company’s success at innovation can be predicted by looking at its track record, investors don’t favor the stocks of firms that have proved they’re effective at R&D. Chris Malloy and his colleagues mapped 30 years of U.S. corporations’ R&D expenditures against their sales revenues, ability to generate patents, patent citations, and new product launches. They found a simple pattern: Companies that had large R&D budgets as well as a history of converting innovation into growth were likely to continue that strong performance. Yet in the short term their shares didn’t command a premium over those of companies that spent the same percentage of their sales on R&D but had a poor record of generating value from it.

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