Kiva the Disrupter  

Oleh:

Mountz, Mick

Jenis: Article from Bulletin/Magazine - ilmiah internasional
Dalam koleksi: Harvard Business Review bisa di lihat di link (http://web.b.ebscohost.com/ehost/command/detail?sid=f227f0b4-7315-44a4-a7f7-a7cd8cbad80b%40sessionmgr114&vid=12&hid=105&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=bth&jid=HBR) vol. 90 no. 12 (Dec. 2012), page 74-80.
Topik: Management Theorists; Business Management; Business Strategy; Product Development

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: HH10.46 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

Lihat Detail Induk

Isi artikel

When management theorists talk about disruptive innovation, they usually focus on the offering. The assumption is that customers gravitate toward a superior value proposition, whether it’s a “good enough” solution that’s far cheaper than the incumbent’s product or an elegant innovation devised through out-of-the-box thinking. Build a better mousetrap, the saying goes, and the world will beat a path to your door. If only it were that easy. Unfortunately for the would-be disrupter, developing new technology and designing a product that will do a better job for customers are only the first steps. A lot of other work goes into delivering a breakthrough solution. As we discovered, it often requires an industry-defying approach to doing business and an extraordinary commitment to ensuring that customers gain the benefits they’re seeking.

Opini Anda

Klik untuk menuliskan opini Anda tentang koleksi ini!

Kembali