Impact of Negation Salience and Cognitive Resources on Negation During Attitude Formation  

Oleh:

Boucher, Kathryn L. ; Rydell, Robert J.

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Personality and Social Psychology Bulletin (http://journals.sagepub.com/home/pspc) vol. 38 no. 10 (Oct. 2012), page 1329-1342.
Topik: Negation; Attitudes; Attitude Formation; Negation Salience; Implicit Attitude Measures
Fulltext: PSPB_38_10_1329.pdf (654.39KB)

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Perpustakaan Pusat (Semanggi) Nomor Panggil: PP45.47 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Because of the increased cognitive resources required to process negations, past research has shown that explicit attitude measures are more sensitive to negations than implicit attitude measures. The current work demonstrated that the differential impact of negations on implicit and explicit attitude measures was moderated by (a) the extent to which the negation was made salient and (b) the amount of cognitive resources available during attitude formation. When negations were less visually salient, explicit but not implicit attitude measures reflected the intended valence of the negations. When negations were more visually salient, both explicit and implicit attitude measures reflected the intended valence of the negations, but only when perceivers had ample cognitive resources during encoding. Competing models of negation processing, schema-plus-tag and fusion, were examined to determine how negation salience impacts the processing of negations.

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