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BukuThe impact of social media platform selection on e?ectively communicating about corporate social responsibility (article from Journal of Marketing Communications, Volume 26, 2020 - Issue 1)
Bibliografi
Author: Yang, Jing ; Basile, Kelly ; Letourneau, Olivia
Topik: Corporate social responsibility; social media; CSR communication; stakeholders; brand equity
Bahasa: (EN )    
Penerbit: Routledge Taylor & Francis Group     Tempat Terbit: New York    Tahun Terbit: 2018    
Jenis: Article - diterbitkan di jurnal ilmiah internasional
Fulltext: The impact of social media platform.pdf (1.69MB; 0 download)
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