Detail What drives CSR communication effectiveness on social media? A process-based theoretical framework and research agenda (article from International Journal of Advertising, The Review of Marketing Communications, Volume 41, 2022 - Issue 3) Bibliografi Author: Fernandez, Paula ; Hartmann, Patrick ; Apaolaza, Vanessa Topik: corporate social responsibility (CSR); social media; CSR post endorsement; CSR associations; CSR appeals Bahasa: (EN )     Penerbit: Routledge Taylor & Francis Group     Tempat Terbit: New York    Tahun Terbit: 2021     Jenis: Article - diterbitkan di jurnal ilmiah internasional Fulltext: What drives CSR communication effectiveness.pdf (1.94MB; 2 download) Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Lihat Sejarah Pengadaan  Konversi Metadata   Kembali

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