Detail The SAGE Handbook of Marketing Ethics Bibliografi Author: Eagle, Lynne ; Dahl, Stephan ; Pelsmacker, Patrick De ; Taylor, Charles R. Topik: Marketing Ethics Bahasa: (EN )    ISBN: 9781529709292, 1529736781, 9781529736786    Edisi: 1st Edition     Penerbit: SAGE Publications     Tempat Terbit: London    Tahun Terbit: 2021     Jenis: Books - E-Book Fulltext: Lynne Eagle, Stephan Dahl, Patrick De Pelsmacker, Charles R. Taylor - The SAGE Handbook Of Marketing Ethics-SAGE Publications (2021).pdf (13.19MB; 1 download) Abstract The SAGE Handbook of Marketing Ethics draws together an exhaustive overview of research into marketing’s many ethical conundrums, while also promoting more optimistic perspectives on the ways in which ethics underpins organizational practices. Marketing ethics has emerged in recent years as the key and collective concern within the ever-divergent fields of marketing and consumer research. This handbook brings together a rich and diverse body of scholarly research, with chapters on all major topics relevant to the field of marketing ethics, whilst also outlining future research directions. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Lihat Sejarah Pengadaan  Konversi Metadata   Kembali

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