Servicescape, Lingkungan Sosial, Suasana Hati Pengaruhnya terhadap Perilaku Berbelanja Hedonis  

Oleh:

Rohman, Fatchur

Jenis: Article from Journal - ilmiah nasional - terakreditasi DIKTI
Dalam koleksi: Jurnal Aplikasi Manajemen vol. 8 no. 4 (2010), page 1020–1030.
Topik: Service-scape; Social Surrounding; Antecedent States; Hedonistic Shopping Behavior
Fulltext: 1020-1030.pdf (1.1MB)

Isi artikel

The purpose of this research to examine the role of service-scape, social surrounding, and antecedent states influence to hedonistic shopping behavior. The research samples are 100 people with convenience sampling method. To test hypotheses,this research uses multiple regression analysis. The research result shows that service-scape, social surrounding, and antecedent states affect to hedonistic shopping behavior. The findings can improve situational factor to affect shopping behavior at apparel women shop. Such service-scape can design as like as boutique layout.

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