A Sense of Place  

Oleh:

[s.n]

Jenis: Article from Bulletin/Magazine
Dalam koleksi: The Economist (http://search.proquest.com/) vol. 405 no. 8808 (Oct. 2012), page SS3-SS6.
Topik: Cities; Transportation Services; Taxicabs; Electronic Commerce; Social Networks; World Wide Web; Market Strategy

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Perpustakaan Pusat (Semanggi) Nomor Panggil: EE29.74 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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There was something odd about the black car at the junction of Sutter and Hyde Streets. It was an ordinary saloon. Its windows were clear, and it looked in good condition. And yet, as the lights changed and the car pulled away into the bright San Francisco morning, a question remained. Why was it sporting a luxuriant pink moustache at its front? The moustache is the trade mark of Lyft, a ride-sharing service that began in the city this summer. Its drivers are private individuals who, in effect, rent out seats in their cars for a few dollars a time. Lyft's cut is 20%. It works through a smartphone app. The opportunity would not exist had the physical and digital worlds not become tightly intertwined.

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