Detail Analisis Faktor-Faktor Penentu Penggunaan E-wallet OVO: Perspektif Kemudahan Penggunaan, Lingkungan Sosial, Citra Merek, dan Fitur Layanan Bibliografi Author: Darmoyo, Syarief ; Pramono, Herry ; Effendi, Fathan Syabana Topik: ease of use; social influence; brand image; service features; e-wallet OVO Bahasa: (ID )     Tahun Terbit: 2024     Jenis: Naskah Karya Ilmiah (NKI) dengan Registrasi Karya Ilmiah (RKI) Fulltext: 0023_Surat Keterangan Registrasi Karya Ilmiah atas nama Syarief Darmoyo, Herry Pramono, Fathan Syabana Effendi.pdf (486.76KB; 6 download) ANALISIS-FAKTOR-FAKTOR-PENENTU-PENGGUNAAN-E-WALLET-OVO.pdf (360.9KB; 11 download) Abstract A paradigmatic shift in everyday financial transaction methods poses a significant challenge in the digital era, with e-wallets emerging as a critical innovation. In Indonesia, OVO is the public's primary choice despite ranking third in e-wallet usage. This research investigates factors such as ease of use, social influence, brand image, and service features that impact using the OVO e-wallet. This study employed an online survey, distributing 120 questionnaires to Unika Atma Jaya students through convenience sampling. Of the 101 deemed appropriate, 91 were from OVO e-wallet users. Multiple linear regression techniques were used for data analysis. The regression results indicate that ease of use significantly and positively influences the use of the OVO e-wallet. However, social influence, brand image, and service features were not proven to impact OVO e-wallets' use significantly. We hope this study provides valuable insights for developing e-wallet services and implementing more effective marketing strategies. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Lihat Sejarah Pengadaan  Konversi Metadata   Kembali

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