Detail Understanding Critical Variable for Customer Loyalty in C2C Mode (Article of Dinasti International Journal of Management Science Vol. 3 Iss. 5 May 2022 p. 936-952) Bibliografi Author: Prasetya, Wibawa ; Natalia, Christine ; Hanjaya, Nesya Nathania ; Kartikaningsih, Dewi Topik: Service Quality; Promotion; Trust; Customer Loyalty; C2C Bahasa: (EN )     Tahun Terbit: 2022     Jenis: Article - diterbitkan di jurnal ilmiah internasional Fulltext: UNDERSTANDING CRITICAL.pdf (685.87KB; 6 download) Abstract In twenty-first centuries, the development of e-commerce and market competition is aggravating. Traditional marketing pattern in society is undergoing profound changes and C2C e-commerce has become one of the most important shopping ways in our daily life. But due to the particularity of online shopping environment and various existing problems, it become more difficult to build customer loyalty. In terms of increasing customer loyalty, C2C must be able to provide customer trust from good service quality with promotion as a support. The purpose of this study is to determine the influence of service quality, promotion, and trust on customer loyalty from e-commerce customer. To clarify the relationship among these construct, SEM (Structural Equation Modeling) is conducted to examine the model fit and the five hypothesis. The result of this research shows that four of the five proposed hypotheses are accepted. Promotion has no significant influence on customer loyalty, but promotion will have a significant influence on customer loyalty through trust variable. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Lihat Sejarah Pengadaan  Konversi Metadata   Kembali

Copyright © 2006, 2007 Unika Atma Jaya, all rights reserved