Detail Analisis Hubungan Budaya Perusahaan, Kualitas Layanan dan Citra Perusahaan (Artikel dari Jurnal Metris Vol. 22 No. 1 Agustus 2021 Hal. 37-48) Bibliografi Author: Prasetya, Wibawa Topik: Corporate culture; quality of service; corporate image; PT. XYZ Indonesia Bahasa: (ID )     Tahun Terbit: 2021     Jenis: Article - untuk jurnal ilmiah Fulltext: Analisis Hubungan Budaya Perusahaan.pdf (804.22KB; 2 download) Abstract Negative comments posted by customers on social media reflect that there are still shortcomings in the quality of services provided by a company. This problem certainly has an impact on the company's image, as happened on PT. XYZ Indonesia. Many customers complain to PT. XYZ Indonesia on social media such as Twitter and Instagram. It shows that PT.XYZ employees have not implemented the company's values during work. This research aims to know if corporate culture affects the quality of services and to prove the effects of corporate culture and quality of services on the image of PT.XYZ Indonesia. The subject of this research is the customers of PT.XYZ Indonesia from a total of 2.200 populations and a hundred were chosen using the purposive sampling method. Questionnaires were used to collect all the data. Afterwards, all the data were processed with Partial Least Square. The end of this research reveals that the corporate culture influences the quality of services and proves that corporate culture and the quality of service affect the corporate image. Based on the result of this research, PT.XYZ Indonesia’s employees need to coordinate with each other better, work more carefully, and prioritize the customers of PT.XYZ. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Lihat Sejarah Pengadaan  Konversi Metadata   Kembali

Copyright © 2006, 2007 Unika Atma Jaya, all rights reserved