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Principles of marketing
Bibliografi
Author:
Kotler, Philip
;
Armstrong, Gary
;
Balasubramanian, Sridhar
Topik:
Marketing
;
Marketing Mix
Bahasa:
(EN )
ISBN:
978-1-292-44936-4
Edisi:
19th ed.
Penerbit:
Pearson Education
Tempat Terbit:
Harlow
Tahun Terbit:
2024
Jenis:
Books - E-Book
Fulltext:
Cover.pdf
(2.16MB;
14 download
)
Tittle page.pdf
(90.48KB;
6 download
)
Copyright page.pdf
(24.08KB;
5 download
)
Dedication.pdf
(51.56KB;
3 download
)
Pearson's commitment to diversity, equity, and inclusion.pdf
(208.66KB;
4 download
)
Brief contents.pdf
(68.25KB;
3 download
)
Contents.pdf
(172.4KB;
17 download
)
Preface.pdf
(679.21KB;
2 download
)
About the authors.pdf
(82.01KB;
2 download
)
Chapter 1-Marketing-creating customer value and engagement.pdf
(9.38MB;
25 download
)
Chapter 2-Company and marketing strategy.pdf
(4.11MB;
13 download
)
Chapter 3-Analyzing the marketing environment.pdf
(9.6MB;
7 download
)
Chapter 4-Managing marketing information to gain customer insights.pdf
(8.5MB;
5 download
)
Chapter 5-Consumer markets and buyer behavior.pdf
(8.13MB;
6 download
)
Chapter 6-Business markets and business buyer behavior.pdf
(7.8MB;
3 download
)
Chapter 7-Customer value-driven marketing strategy creating value for target customers.pdf
(6.99MB;
7 download
)
Chapter 8-Products, services, and brands building customer value.pdf
(8.06MB;
6 download
)
Chapter 9-Developing new products and managing the product life cycle.pdf
(6.45MB;
3 download
)
Chapter 10-Pricing understanding and capturing customer value.pdf
(5.01MB;
5 download
)
Chapter 11-Pricing strategies advanced topics.pdf
(9.54MB;
4 download
)
Chapter 12-Marketing channels delivering customer value.pdf
(8.89MB;
5 download
)
Chapter 13-Retailing and wholesaling.pdf
(11.18MB;
4 download
)
Chapter 14-Engaging consumers and communicating customer value integrated marketing communications strategy.pdf
(5.31MB;
6 download
)
Chapter 15-Advertising and public relations.pdf
(6.62MB;
8 download
)
Chapter 16-Personal selling and sales promotion.pdf
(6.62MB;
5 download
)
Chapter 17-Digital marketing.pdf
(9.45MB;
11 download
)
Chapter 18-Creating competitive advantage.pdf
(4.83MB;
4 download
)
Chapter 19-The global marketplace.pdf
(9.07MB;
4 download
)
Chapter 20-Sustainable marketing social responsibility and ethics.pdf
(9.42MB;
3 download
)
Appendix.pdf
(622.91KB;
3 download
)
Glossary.pdf
(163.79KB;
3 download
)
References.pdf
(2.52MB;
2 download
)
Index.pdf
(263.26KB;
2 download
)
Related courses
BIO 306 - PEMASARAN PRODUK TEK. TINGGI (Bacaan Wajib)
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