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Detail Koleksi
BukuInfluencer marketing on Instagram : How sponsorship disclosure, influencer credibility, and brand credibility impact the effectiveness of Instagram promotional post
Bibliografi
Author: Lee, Susanna ; Kim, Eunice
Topik: Influencer marketing; Instagram; sponsorship disclosure; persuasion knowledge; influencer credibility; brand credibility
Bahasa: (EN )    
Penerbit: Routledge Taylor & Francis Group     Tempat Terbit: New York    Tahun Terbit: 2020    
Jenis: Article - diterbitkan di jurnal ilmiah internasional
Fulltext: Influencer marketing on Instagram.pdf (1,58MB; 2 download)
Abstrak
Article from Journal of Global Fashion Marketing, 2020, VOL. 11, NO. 3, 232–249
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