| The objective of this entire business establishment is to seize opportunities by utilizing various types of analyses such as SWOT analysis, business model analysis, and Porter's Five Forces analysis. In addition, this paper incorporates data from a questionnaire that the writer has already collected from respondents, which is used to assess market demand and determine the business model canvas for Cake a Tea. Calculations have also been conducted, resulting in a net present value of Rp93,935,700. The payback period is estimated to be 4 years and 6 months. With these analyses completed, Cake a Tea is now prepared for a sustainable launch and operation. |