Membangun Trust untuk Keberlangsungan Hidup Perusahaan: Kisah The Body Shop, McDonald’s, dan Johnson & Johnson  

Oleh:

Siahaya, Isabella Astrid

Jenis: Article from Journal - ilmiah nasional - tidak terakreditasi DIKTI - atma jaya
Dalam koleksi: InterAct: Journal on Communication vol. 01 no. 01 (May 2012), page 55 - 62.
Topik: Trust; Trust Bank; Trust Mark; Deposit of Trust
Fulltext: Isabella A. Siahaya-(Bernard).pdf (4.82MB)

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Perpustakaan Pusat (Semanggi) Nomor Panggil: II76 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

This paper emphasizes on trust as one of the required company capital other than financial capital. Trust is needed in support of the communities in which a company resides. Trust can be formed by running a business that is not detrimental to the public, but is beneficial to society. Trust will produce good communication even when a company is in a crisis.

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