Detail The Secrets of See's Candies   Oleh:  Roberts, Daniel Jenis: Article from Bulletin/Magazine Dalam koleksi: Fortune vol. 166 no. 4 (Sep. 2012), page 44-49. Topik: The Quaint Candy; Candy Industry Ketersediaan Perpustakaan Pusat (Semanggi) Nomor Panggil: FF16.48 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada     Lihat Detail Induk Isi artikel Warren Buffett calls it a "dream business." Cher, Bill Gates, and millions of Californians love it. Now CEO Brad Kinstler is ready to take the quaint candy maker east. Will it work? Charles A. See, a salesman from Ontario, opened the first See's shop in 1921 in Los Angeles. With its now iconic black-and-white tiles, it was made to look like the kitchen of his widowed mother, Mary. Today the shops still offer the same experience: walk-in customers can sample any piece. "That's the best marketing we have," says chief financial officer Ken Scott, who has been at See's 34 years. "If people try it, they'll love it." It's true. Maybe it's the fresh ingredients (See's uses no added preservatives) or the California water, but there is something about See's. The candy tastes exceedingly good. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Kembali

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