Detail A Continent Goes Shopping; Consumer Goods in Africa   Oleh:  [s.n] Jenis: Article from Bulletin/Magazine Dalam koleksi: The Economist (http://search.proquest.com/) vol. 404 no. 8798 (Aug. 2012), page 51-52. Topik: Consumer Goods; Economic Development; Purchasing Power Parity; Manycompanies Ketersediaan Perpustakaan Pusat (Semanggi) Nomor Panggil: EE29.73 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada     Lihat Detail Induk Isi artikel African consumers are underserved and overcharged, reckons Frank Braeken, Unilever's boss in Africa. Until recently, South Africans who craved shampoo made specially for African hair, or cosmetics for black skin, had little choice besides costly American imports. Unilever spotted an opportunity: its Motions range of shampoos and conditioners is now a hit. The Anglo-Dutch consumer-goods giant is making a big effort to tailor products for African customers. Africa already has a $1.8 trillion economy and is forecast to have a population of 1.3 billion by 2020. "Lion" economies such as Ghana and Rwanda have grown faster than South Korea, Taiwan and other East Asian "tiger" economies in five of the past seven years, albeit from a low base. Unilever is not the only consumer-goods giant moving in. Africa accounts for only 3% of group sales of Nestle, the world's biggest food firm, but the Swiss behemoth is betting big there too: its African investments will total SFr1 billion ($1 billion) in 2011 and 2012 against a total capital expenditure of SFr4.8 billion last year. It has 29 factories on the continent and wants to build more. SABMiller, the world's second-largest beermaker, is planning to invest up to $2.5 billion in Africa over the next five years to build and revamp breweries. Africa's attractions stem from its new middle class, loosely defined by the African Development Bank as anyone who spends between $2 and $20 a day in purchasing-power parity terms. The bank estimates that more than 34% of Africans (326m people) fit this description, up from 27% in 2000. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Kembali

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