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Marketing management
Bibliografi
Author:
Kotler, Philip
;
Keller, Kevin Lane
;
Chernev, Alexander
Topik:
Marketing
;
marketing
;
market
;
customer
;
design
;
brand
;
value
;
communication
;
campaign
;
digital age
;
sell
;
retail
Bahasa:
(EN )
ISBN:
9781292405100
Edisi:
16th
Penerbit:
Pearson Education Limited
Tempat Terbit:
United Kingdom
Tahun Terbit:
2022
Jenis:
Books - E-Book
Fulltext:
Cover - Dedication.pdf
(953.58KB;
28 download
)
Contents.pdf
(488.7KB;
29 download
)
Preface - Author.pdf
(1.79MB;
5 download
)
Ch.1-Defining marketing for the new realities.pdf
(6.1MB;
36 download
)
Ch.2-Marketing planning and management.pdf
(3.83MB;
33 download
)
Ch.3-Analyzing consumer markets.pdf
(5.94MB;
41 download
)
Ch.4-Analyzing business markets.pdf
(4.51MB;
16 download
)
Ch.5-Conducting marketing research.pdf
(5.16MB;
11 download
)
Ch.6 - Identifying market segments and target customers.pdf
(4.57MB;
22 download
)
Ch.7-Crafting a customer values proposition and positioning.pdf
(6.63MB;
14 download
)
Ch.8-Designing and managing products.pdf
(6.99MB;
15 download
)
Ch.9-Designing and managing services.pdf
(9.86MB;
9 download
)
Ch.10-Building strong brands.pdf
(8.45MB;
11 download
)
Ch.11-Managing pricing and sales promotions.pdf
(5.08MB;
16 download
)
Ch.12-Managing marketing communications.pdf
(4.03MB;
27 download
)
Ch.13-Designing an integrated marketing campaign in the digital age.pdf
(4.07MB;
16 download
)
Ch.14-Personal selling and direct marketing.pdf
(3.47MB;
12 download
)
Ch.15-Designing and managing distribution channels.pdf
(8.07MB;
9 download
)
Ch.16-Managing retailing.pdf
(11.03MB;
6 download
)
Ch.17-Driving growth in ocmpetitive markets.pdf
(5.68MB;
8 download
)
Ch.18-Developing new market offerings.pdf
(3.33MB;
8 download
)
Ch.19-Building customer loyalty.pdf
(4.35MB;
12 download
)
Ch.20-Tapping into global markets.pdf
(6.16MB;
10 download
)
Ch.21-Socially responsible marketing.pdf
(6.81MB;
8 download
)
Endnotes.pdf
(1.07MB;
3 download
)
Glossary.pdf
(233.35KB;
10 download
)
Name index.pdf
(170.09KB;
5 download
)
Brand.pdf
(283.91KB;
7 download
)
Subject index.pdf
(460.79KB;
8 download
)
Related courses
BIO 306 - PEMASARAN PRODUK TEK. TINGGI (Bacaan Wajib)
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