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Marketing management
Bibliografi
Author:
Kotler, Philip
;
Keller, Kevin Lane
;
Chernev, Alexander
Topik:
Marketing
;
marketing
;
market
;
customer
;
design
;
brand
;
value
;
communication
;
campaign
;
digital age
;
sell
;
retail
Bahasa:
(EN )
ISBN:
9781292405100
Edisi:
16th
Penerbit:
Pearson Education Limited
Tempat Terbit:
United Kingdom
Tahun Terbit:
2022
Jenis:
Books - E-Book
Fulltext:
Cover - Dedication.pdf
(953,58KB;
31 download
)
Contents.pdf
(488,7KB;
30 download
)
Preface - Author.pdf
(1,79MB;
5 download
)
Ch.1-Defining marketing for the new realities.pdf
(6,1MB;
38 download
)
Ch.2-Marketing planning and management.pdf
(3,83MB;
34 download
)
Ch.3-Analyzing consumer markets.pdf
(5,94MB;
42 download
)
Ch.4-Analyzing business markets.pdf
(4,51MB;
17 download
)
Ch.5-Conducting marketing research.pdf
(5,16MB;
12 download
)
Ch.6 - Identifying market segments and target customers.pdf
(4,57MB;
23 download
)
Ch.7-Crafting a customer values proposition and positioning.pdf
(6,63MB;
15 download
)
Ch.8-Designing and managing products.pdf
(6,99MB;
16 download
)
Ch.9-Designing and managing services.pdf
(9,86MB;
10 download
)
Ch.10-Building strong brands.pdf
(8,45MB;
13 download
)
Ch.11-Managing pricing and sales promotions.pdf
(5,08MB;
17 download
)
Ch.12-Managing marketing communications.pdf
(4,03MB;
28 download
)
Ch.13-Designing an integrated marketing campaign in the digital age.pdf
(4,07MB;
17 download
)
Ch.14-Personal selling and direct marketing.pdf
(3,47MB;
13 download
)
Ch.15-Designing and managing distribution channels.pdf
(8,07MB;
10 download
)
Ch.16-Managing retailing.pdf
(11,03MB;
7 download
)
Ch.17-Driving growth in ocmpetitive markets.pdf
(5,68MB;
9 download
)
Ch.18-Developing new market offerings.pdf
(3,33MB;
10 download
)
Ch.19-Building customer loyalty.pdf
(4,35MB;
14 download
)
Ch.20-Tapping into global markets.pdf
(6,16MB;
11 download
)
Ch.21-Socially responsible marketing.pdf
(6,81MB;
9 download
)
Endnotes.pdf
(1,07MB;
4 download
)
Glossary.pdf
(233,35KB;
11 download
)
Name index.pdf
(170,09KB;
5 download
)
Brand.pdf
(283,91KB;
7 download
)
Subject index.pdf
(460,79KB;
8 download
)
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