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Detail
BukuRencana Pengembangan Bisnis "Sweet Things"
Bibliografi
Author: Elyvia, Vivi ; Sungkowo, Alexius Bambang (Advisor)
Topik: business development; hampers; health; food and beverage; sustainability
Bahasa: (ID )    
Penerbit: Program Studi Sarjana Manajemen Fakultas Ekonomi dan Bisnis Unika Atma Jaya     Tempat Terbit: Jakarta    Tahun Terbit: 2023    
Jenis: Theses - Undergraduate Thesis
Fulltext:
Abstract
The author's objective is to find business opportunities and financial performance of hamperss product through a business feasibility analysis, business model analysis, and Ansoff matrix for business improvement also further development for Sweet Things hampers. Through data obtained from magazines, books, testimonials and surveys to enable the execution of analyzes and methods for the strategic development of development strategies for the strengthen hampers business. The result for the net present value calculation is Rp 696,011,024,- with a payback period for 2 years 6 months 3 days. From this analysis, can be convinced that Sweet Things hampers business can operate profitably and sustainably.
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