Caveat Emptor.com; Online Prices  

Oleh:

[s.n]

Jenis: Article from Bulletin/Magazine
Dalam koleksi: The Economist (http://search.proquest.com/) vol. 403 no. 8791 (Jun. 2012), page 14.
Topik: Electronic Commerce; Customer Information Files; Customization; Software; Retailing; Marketing

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: EE29.72 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Online shoppers let slip plenty of information about themselves that could be of use to crafty salesmen. Cookies reveal where else they have been browsing, allowing some guesses about their income bracket, age and sex. Armed with the new software, retailers are likely to make increasing use of this information to discriminate between customers. Sellers will eye up buyers arriving on their home-page, make some assumptions, then charge accordingly. This will be especially true for products whose pricing is complex, variable and therefore unpredictable to buyers. Yet customers may feel it unfair for retailers to charge customers differently for the same product, based on hunches about how much they can be stung for. That makes the practice risky, as Amazon found in 2000. . The internet may make price discrimination easier for retailers; but in online stores, as in bricks-and-mortar shops, two can play at that game.

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