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Foundations of marketing
Bibliografi
Author:
Pride, William M.
;
Ferrell, O. C.
Topik:
Marketing
Bahasa:
(EN )
ISBN:
978-0-357-12946-3
Edisi:
9th ed.
Penerbit:
Cengage
Tempat Terbit:
Boston
Tahun Terbit:
2022
Jenis:
Books - E-Book
Fulltext:
Cover.pdf
(409.03KB;
4 download
)
Copyright Page.pdf
(65.86KB;
1 download
)
Dedication.pdf
(24.49KB;
1 download
)
Brief Contents.pdf
(179.97KB;
3 download
)
Contents.pdf
(383.13KB;
1 download
)
Preface.pdf
(565.74KB;
2 download
)
Acknowledgments.pdf
(188.29KB;
1 download
)
About the Authors.pdf
(197.18KB;
1 download
)
Chapter 1-Customer-Driven Strategic Marketing.pdf
(2.74MB;
1 download
)
Chapter 2-Planning, Implementing, and Evaluating Marketing Strategies.pdf
(1.28MB;
2 download
)
Chapter 3-The Marketing Environment, Social Responsibility, and Ethics.pdf
(2.36MB;
1 download
)
Chapter 4-Marketing Research and Analytics.pdf
(2.08MB;
1 download
)
Chapter 5-Target Markets.pdf
(1.43MB;
1 download
)
Chapter 6-Consumer Buying Behavior.pdf
(2.06MB;
1 download
)
Chapter 7-Business Markets and Buying Behavior.pdf
(1.91MB;
1 download
)
Chapter 8-Reaching Global Markets.pdf
(2.69MB;
1 download
)
Chapter 9-Digital Marketing and Social Networking.pdf
(1.56MB;
1 download
)
Chapter 10-Product, Branding, and Packaging Concepts.pdf
(3.72MB;
1 download
)
Chapter 11-Developing and Managing Goods and Services.pdf
(1.6MB;
1 download
)
Chapter 12-Pricing Concepts and Management.pdf
(4.0MB;
1 download
)
Chapter 13-Marketing Channels and Supply Chain Management.pdf
(1.98MB;
1 download
)
Chapter 14-Retailing, Direct Marketing, and Wholesaling.pdf
(2.41MB;
1 download
)
Chapter 15-Integrated Marketing Communications.pdf
(1.96MB;
2 download
)
Chapter 16-Advertising and Public Relations.pdf
(1.31MB;
2 download
)
Chapter 17-Personal Selling and Sales Promotion.pdf
(1.52MB;
2 download
)
Glossary, Endnotes, Feature Notes, Index.pdf
(1.21MB;
2 download
)
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