Using Partially Structured Attitude Measures to Enhance The Attitude-Behavior Relationship  

Oleh:

Petty, Richard E. ; Hippel, William Von ; Vargas, Patrick T.

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Personality and Social Psychology Bulletin (http://journals.sagepub.com/home/pspc) vol. 30 no. 2 (Feb. 2004), page 197-211.
Topik: relationships; attitudes; implicit attitudes; attitude measurement; attitude behaviour consistency
Fulltext: 197PSPB302.pdf (141.0KB)

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Perpustakaan Pusat (Semanggi) Nomor Panggil: PP45.17 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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This article recalls a classic scheme for categorizing attitude measures. One particular group of measures, those that rely on respondents’ interpretations of partially structured stimuli, has virtually disappeared from attitude research. An attitude measure based on respondents’ interpretation of partially structured stimuli is considered. Four studies employing such a measure demonstrate that it predicts unique variance in self-reported and actual behaviour, beyond that predicted by explicit and contemporary implicit measures and regardless of whether the attitude object under consideration is wrought with social desirability concerns. Implications for conceptualizing attitude measurement and attitude - behaviour relations are discussed.

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