Author: Rojas-Méndez, José I.  ; Kolotylo, Julia |
| Topik: Consumer xenocentrism; X-scale; foreign versus domestic
brands; system justification theory; social dominance theory
Russian consumers |
Bahasa:  (EN ) Edisi: Journal of Global Marketing |
| Tahun Terbit: 2021 |
| Jenis: Article - diterbitkan di jurnal ilmiah internasional |
| Fulltext: Why Do Russian Consumers Prefer Foreign Made Products and Brands.pdf (1.39MB; 5 download) |