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High Tech's Fashion Model
Oleh:
Kowitt, Beth
Jenis:
Article from Bulletin/Magazine
Dalam koleksi:
Fortune vol. 165 no. 8 (Jun. 2012)
,
page 27-31.
Topik:
Chief Executive Officer
;
Fashion Industry
;
Burberry
Ketersediaan
Perpustakaan Pusat (Semanggi)
Nomor Panggil:
FF16
Non-tandon:
1 (dapat dipinjam: 0)
Tandon:
tidak ada
Lihat Detail Induk
Isi artikel
Last May, Burberry CEO Angela Ahrendts flew to California from her London headquarters to introduce herself to an executive she thought could be critical to the future of her business: Salesforce.com CEO Marc Benioff. When the two met at the Ritz-Carlton in Half Moon Bay, they stood in the hall batting around ideas for 15 minutes before even sitting down. Ahrendts explained her vision: to create a company where anyone who wanted to touch the brand could have access to it. She just needed a digital platform to make it happen.
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