Detail The Paradoxes of Globalization : Implications for Indonesian Companies   Oleh:  Young, Kathryn Jenis: Article from Bulletin/Magazine Dalam koleksi: Jurnal Manajemen Prasetiya Mulya vol. I no. 2 (1994), page 36-42. Topik: globalization; paradoxes of globalization; indonesian companies Ketersediaan Perpustakaan Pusat (Semanggi) Nomor Panggil: JJ10.1 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada     Lihat Detail Induk Isi artikel Academicians and practioners have developed a model of globalization with prescriptions for global corporate success. According to this model, it is the large integrated global companies that are best positioned to succeed in this new environment. This model leaves little room for medium and small size companies, including most indonesian firms. However real - world experience is pointing out paradoxes and proving the limitations of this model. Companies trying to fashion themselves into large global enterprises are faced with these paradoxes, while some industries are becoming global, not all are, while some products are global, not all consumers are willing to accept standardized products, while some business try to act globally they are constrained by the boundaries of national governments, and while global corporate structures call for largeness, large companies the world over are down - sizing and divesting. Experience is proving that companies looking to succeed in the current global marketplace today are not constrained by size, strategy or structure. The lessons that are applicable to indonesian companies are that success comes through creating a strategy that matches the realities of the marketplace with the company's resources and capabilities. The most important prerequisite is to adopt a global perspective, to understand and respond to changes taking place in the international environment. Companies need to be aware of the economic, political, societal and technological trends affecting their industry. Focusing on core competencies and creating the management and organizational flexibility to adapt to change will increase a company's international competitive advantage. Successful companies are proving that you don't have to be global player. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Kembali

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