Detail Tantangan Sumber Daya Manusia Bidang Pemasaran Dalam Mewujudkan Value Oriented Marketing   Oleh:  Mamahit, Edward M. ; Huseini, Martani Jenis: Article from Bulletin/Magazine Dalam koleksi: Jurnal Manajemen Prasetiya Mulya vol. II no. 4 (1995), page 63-70. Topik: Sumber daya manusia; sumber daya manusia; value oriented; marketing Ketersediaan Perpustakaan Pusat (Semanggi) Nomor Panggil: JJ10.1 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada     Lihat Detail Induk Isi artikel The key success factors of the business for tomorrow are not merely efficiency and organizational flexibility. In the future creativity and value creation are becoming the important issues. The basis of competition of marketing side in the organization should be reframed to the value oriented marketing. Human resources play crucial factors in the organizational management. It will be difficult to compete in the trade liberalization era without having excellent preparation and planning of HRD for marketers. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Kembali

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