Detail Ice to the Eskimos: Salesmanship   Oleh:  [s.n] Jenis: Article from Bulletin/Magazine Dalam koleksi: The Economist (http://search.proquest.com/) vol. 403 no. 8779 (Apr. 2012), page 83. Topik: Sales; Personal Selling; Book Reviews; Salespeople Ketersediaan Perpustakaan Pusat (Semanggi) Nomor Panggil: EE29.71 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada     Lihat Detail Induk Isi artikel Sales Growth: Five Proven Strategies from the World's Sales Leaders by Thomas Baumgartner, Homayoun Hatami and Jon Vander Ark and The Art of the Sale: Learning from the Masters about the Business of Life by Philip Delves Broughton are reviewed. Sales Growth: Five Proven Strategies from the World's Sales Leaders, by three McKinsey consultants, belongs in the selling-as- science school. The book argues that data, process management and outsourcing can do as much for sales departments as for other areas of the corporation. Firms should not hesitate to re-engineer their peddlers. In emerging markets, on the other hand, selling is still personal--and old-fashioned. Broughton is a British Harvard Business School graduate and author of The Art of the Sale, a descriptive account of the selling business rather than a call to science. These two books, which finally give the field some proper attention, are long overdue. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Kembali

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