Detail Getting to Know You: Social Habits and Marketing   Oleh:  [s.n] Jenis: Article from Bulletin/Magazine Dalam koleksi: The Economist (http://search.proquest.com/) vol. 403 no. 8779 (Apr. 2012), page 81-82. Topik: Behavior; Book Reviews; Marketing Ketersediaan Perpustakaan Pusat (Semanggi) Nomor Panggil: EE29.71 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada     Lihat Detail Induk Isi artikel The Power of Habit: Why We Do What We Do in Life and Business by Charles Duhigg is reviewed. Claude Hopkins was the most flamboyant advertising genius of the early 20th century--the man who convinced millions of women to buy Palmolive soap on the basis that Cleopatra had washed with it, and got the world talking about puffed wheat with the claim that it was "shot from guns" until the grains puffed to eight times their normal size. Hopkins's greatest achievement was to persuade ordinary people to start cleaning their teeth. He landed the job of selling a new brand of toothpaste called Pepsodent. Before Pepsodent's launch, only 7% of Americans owned a tube of toothpaste; a decade later, 65% did. Hopkins is one of dozens of flamboyant characters who parade through the pages of Duhigg's The Power of Habit. The Power of Habit is divided into three parts. The first focuses on individuals. The second part of the book concentrates on organizations. The book's final part looks at the habits of societies. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Kembali

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