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Facestagram's Photo Opportunity: Social Networking
Oleh:
[s.n]
Jenis:
Article from Bulletin/Magazine
Dalam koleksi:
The Economist (http://search.proquest.com/) vol. 403 no. 8781 (Apr. 2012)
,
halaman 67.
Topik:
Acquisitions & Mergers
;
Social Networks
;
Software Industry
Ketersediaan
Perpustakaan Pusat (Semanggi)
Nomor Panggil:
EE29.71
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1 (dapat dipinjam: 0)
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tidak ada
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Isi artikel
Most companies preparing for a huge stock-market flotation would try to keep a low profile. Not Facebook. On April 9th the giant social network stunned the business world by announcing it was buying Instagram, a photo-sharing social network, for a billion dollars in cash and stock. This surprising combination, swiftly dubbed "Facestagram", has sparked a debate about whether Facebook's big beasts have overpaid for their prey. By producing elegant apps that make uploading and sharing photos on phones a breeze, Instagram has become one of the most successful of this new breed of start-up. The company, whose apps also let people post their snaps onto Facebook, Twitter and other social networks, already boasts over 30m registered users and is growing like Topsy. But does that make it worth such a vast sack of cash? Critics have not been slow to note that the acquisition makes a 13-person company, which is barely two years old, worth more than the New York Times, among many other-famous brands.
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