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Marketing strategy in the digital age : applying Kotler’s strategies to digital marketing
Bibliografi
Author:
Kotler, Milton
;
Cao, Tiger
;
Wang, Sam
;
Qiao, Collen
;
Zhang, Yuheng
(Translator)
Topik:
Internet marketing
;
Marketing--Technological innovations
Bahasa:
(EN )
ISBN:
9789811216985
Penerbit:
World Scientific
Tempat Terbit:
Singapore
Tahun Terbit:
2020
Jenis:
Books - E-Book
Fulltext:
Cover.pdf
(5.07MB;
3 download
)
Title Page.pdf
(57.68KB;
3 download
)
Copyright Page.pdf
(164.13KB;
4 download
)
Endorsements.pdf
(70.36KB;
2 download
)
Acknowledgement.pdf
(42.87KB;
0 download
)
About the Authors.pdf
(608.85KB;
1 download
)
About the Translator.pdf
(39.64KB;
0 download
)
Foreword.pdf
(68.24KB;
1 download
)
Preface.pdf
(105.04KB;
1 download
)
Contents.pdf
(102.85KB;
6 download
)
Chapter 1-Marketing Environment in the Digital Transformation.pdf
(7.02MB;
16 download
)
Chapter 2-Upgrading Digital Marketing Strategy Strategic Platform for Digital Marketing.pdf
(7.77MB;
8 download
)
Chapter 3-Recognize in the 4Rs Digital Profiling and Recognition of Consumers.pdf
(9.08MB;
1 download
)
Chapter 4-Reach in the 4Rs Coverage and Arrival of Digital Information.pdf
(5.34MB;
2 download
)
Chapter 5-Relationship in the 4Rs Establishing a Basis for Continuous Relationship.pdf
(1.96MB;
1 download
)
Chapter 6-Return in the 4Rs Making Deals and Profits.pdf
(2.76MB;
2 download
)
Chapter 7-Big Data Marketing Platforms Applications of Big Data in Marketing.pdf
(3.6MB;
3 download
)
Chapter 8-Content Strategy of Digital Marketing.pdf
(2.66MB;
2 download
)
Chapter 9-Organizational Platform for Digital Marketing.pdf
(1.59MB;
2 download
)
Chapter 10-Management and Measurement of the Performance of Digital Marketing.pdf
(1.71MB;
1 download
)
Index.pdf
(72.04KB;
0 download
)
Related courses
MGP 101 - PEMASARAN DIGITAL (Bacaan Anjuran)
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