Common Causes Of Trust, Satisfaction And Tam In Online Shopping: An Integrated Model  

Oleh:

Nguyen, Hanh Thi ; Tang, Ling-Lang

Jenis: Article from Proceeding
Dalam koleksi: Asian Network for Quality (ANQ) Congress 2011, Ho Chi Minh City, Vietnam, 27-30 September 2011, page 1-13.
Topik: Trust; Satisfaction; TAM; Service Quality; Information Quality;
Fulltext: TW7.pdf (714.68KB)

Isi artikel

Trust and satisfaction are two stepping stones for success of online business. But the relationship between these two important concepts is still clouded in confusion. This study proposes common causes between trust and satisfaction. Trust and satisfaction are studied in a whole integrated model with technology acceptance model (TAM). How Information quality, system quality and service quality affecting intention of online customer are also explained in this framework. We deliver questionnaire through email survey. Most of the respondents are students from Vietnam and Taiwan. Book e-shopping is the object we select in this study. The result shows that trust and satisfaction affect the e-shopping behavior significantly

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