An Empirical Study On The Effect On Educarion Service Quality On Customer Satisfaction And Re-Purchase  

Oleh:

Kim, Jie-Hyun ; Ree, Sangbok

Jenis: Article from Proceeding
Dalam koleksi: Asian Network for Quality (ANQ) Congress 2011, Ho Chi Minh City, Vietnam, 27-30 September 2011, page 1-8.
Topik: Education Service Quality; Customer Satisfaction; Re-purchase
Fulltext: KSQM12.JieHyun.KIM_fullpaper.pdf (79.83KB)

Isi artikel

In this research, we study on to find the inter-relation among education service quality and customer satisfaction and re-purchase focusing on E life-long education center. Education service quality consists of four factors such as training center's facility, trainer, employee's service and operating service. As like the results of this research, we found that three factors of education service quality such as facility, trainer and operating service give a positive effect to customer satisfaction and also we found that customer satisfaction gives a positive effect to re-purchase.

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