A Study Of Factors Affecting User Intentions Toward It Switching  

Oleh:

Liu, Fan ; Sang-Chul, Lee ; Yung-Ho, Suh

Jenis: Article from Proceeding
Dalam koleksi: Asian Network for Quality (ANQ) Congress 2011, Ho Chi Minh City, Vietnam, 27-30 September 2011, page 1-7.
Topik: Smartphone; Switching intention; Expectation-Disconfirmation Theory; Survey research; Structural equation modeling
Fulltext: KSQM10.Liu, FAN_Fullpaper.pdf (44.82KB)

Isi artikel

This study aims to present a theoretical model of users’ IT switching and empirically test the model with survey data of feature phone users in Korea. Structural equation modeling is used for data analysis. The results indicate that users’ switching intention is determined by their expectations regarding the new technology and dissatisfaction with their current technology. User Satisfaction is influenced by disconfirmation of previously held beliefs regarding ones current technology. At the same time, social influence and personal innovativeness are revealed to be significant antecedents of user switching intention.

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